GOTO Chicago
GOTO Conferences bring together software innovators and thought leaders to highlight the technologies, methodologies, and skills you need to build future systems.
I oversaw GOTO Conferences from 2013-2015 and from 2017-2021. The GOTO Chicago grew from 250 attendees to a 1200 person conference throughout the years. In addition, during the 2020 pandemic, we pivoted the in-person conference to a virtual experience that brought over 500 attendees together through zoom.
I led all efforts on GOTO Chicago tech events, reporting directly to the CEO, and working with a cross-functional team.
My responsibilities include:
- Brand Identity, website updates, signage, badges, and giveaways design and production
- Brochure Design according to brand and color style guidelines
- Program and Content Development
- Planning and execution of GOTO Nights, CTO Roundtables, and CTO Summit
- Site / Venue Research, Selection and Management
- Contract Negotiations
- Partnership Management
- A/V Management
- F&B
- Budget Management
- Support for the Marketing and Sales Team
- Brochure Design according to brand and color style guidelines
- Program and Content Development
- Planning and execution of GOTO Nights, CTO Roundtables, and CTO Summit
- Site / Venue Research, Selection and Management
- Contract Negotiations
- Partnership Management
- A/V Management
- F&B
- Budget Management
- Support for the Marketing and Sales Team
For the 2020 virtual program: support on speakers selection, zoom preparation, attendees slack preparation, shipped swag + Grubhub gift cards to attendees, networking sessions, speakers management, partnership, ticket sales support, and numerous meetups before the virtual event.
![](https://cdn.myportfolio.com/cd98645e-f86b-4ffe-96eb-0db6501c2263/df8bed19-fc8c-463b-8e34-2dc97c640c51_rw_1200.jpg?h=8b60cb5edf9aa166a40010c894858700)
GOTO Chicago 2019: Keynote Room
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GOTO Chicago 2019: Keynote Room
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GOTO Chicago 2019: Keynote room
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GOTO Chicago 2019: Giveaway to attendees
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GOTO Chicago 2019: Registration
![](https://cdn.myportfolio.com/cd98645e-f86b-4ffe-96eb-0db6501c2263/52ddcda4-8d9e-4560-aba5-e27f51cf2c31_rw_1200.jpg?h=902116500c60c19793d92cf800cb53ba)
GOTO Chicago 2019: Registration
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GOTO Chicago 2019: Badges
![](https://cdn.myportfolio.com/cd98645e-f86b-4ffe-96eb-0db6501c2263/1e9c8d60-d4a0-4e43-aff0-e7eefc9d4fbb_rw_1200.jpg?h=727505f841b91ee68bfdfe2acb02ac92)
GOTO Chicago 2019: Partners
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GOTO Chicago 2019: O'Reilly Book signing
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GOTO Chicago 2018: panel about DevOps
Our 2020 Conference was 100% virtual; below is my son's photo helping me shipping hundreds of boxes and speakers thanking me for the swag they received before the event.
![](https://cdn.myportfolio.com/cd98645e-f86b-4ffe-96eb-0db6501c2263/b81c137e-b6bb-448f-b618-20526c2938f9_rw_1200.png?h=c086ca79285d01d361476324dd53e993)
![](https://cdn.myportfolio.com/cd98645e-f86b-4ffe-96eb-0db6501c2263/d49cfc9b-57a9-4a96-ada0-4e6d54c7970b_rw_1200.png?h=e4d2dac2f5d8bde5d82bf2ac66cdd320)