Bridger - EdTech Startup Challenge Page

Bridger, an EdTech Startup, operates as an “always-available, wherever you are” browser overlay. This overlay allows for "bridging", which connects pieces of information on the internet. Bridging provides deeper context and crowd-sourced validation while increasing productivity and collaboration. With invalid information on the rise, Bridger is leveraging the Overweb - a trust layer over the current web that allows the crowdsourcing of knowledge in the form of bridges that provide deeper context and information integrity.

With remote learning becoming more prevalent due to the Covid-19 pandemic, it's important we continue to push the boundaries of online education further than ever before. 

At Bridger, we want to provide students with the tools they need to improve their creativity, cooperation, and flexible thinking.
- Improve learning outcomes on academic subjects and non-academic topics
- Help students build, connect and enhance relationships with their peers
- Improve the usability of the website
- Find ways to help users feel confident about bridging
- Co-Founder and CEO
- Marketing
- Website development
- UX/UI Designers
Responsibilities: Co-Lead in an Agile Environment
- Design virtual learning challenge POC, in collaboration with the design team
- Strategy and vision, planning, and execution of crafting solutions based on user research and user needs
- User research, information architecture, wireframing, prototyping, user testing, and content strategy
- Collaborate remotely with CEO, designers, and developers to ensure delivery and quality of design systems and products
Tools: Pen and paper, Figma, Ant Design (React UI), Trello, Slack, Miro, Google Drive, Canva, Zoom
- 'Bridging' is a new concept; users aren't sure what it is
- Schools and students are unprepared for remote learning
- Student's don't understand the overlay
- Users need to learn how to create a challenge
- Users don't know how to install the overlay
- Show students how easy it is to 'Bridge' and fact check articles on the Internet
- Create a page on Bridgits' website explaining what the overlay is and the meaning behind
- Have a few challenge examples for users
- Add step-by-step of the download of the overlay on the landing page
After joining the team, I spent most of my time defining and developing the design.
Our users are based on four profiles, based on their goals and tasks.
How might we guide new Bridgers to join and complete their first challenge without friction?
In the Bridgers' flow below, we included the experience for the specific user groups, in this case, new bridgers, which helped us create a more targeted onboarding flow.
Persona: New Bridger
Scenario: Alex receives an email invitation from her teacher to join a private challenge. She clicks the challenge link which brings her to the landing page after creating an account.
Entry Point: Email invitation
Success Criteria: Challenge joined
- We conducted the usability testing on five students and four teachers 
- Users were interested in learning Bridgers' new concept
- Students, age 18-24, thought the site lacked images but wanted to learn more
- Teachers were confused about the 'create the challenge' process; they mentioned some basic actions like login was also confusing
design improvements after testing
After conducting the user tests, we noticed users were still confused about the website's process. 
We decided to re-design the landing page, and the login/sign-up page adding more intuitive information about Bridging and the challenges you can create with your teams.
Previous Landing Page
Previous Landing Page
New Landing Page after user testing
New Landing Page after user testing

Re-design of Bridger Log In

Re-design of Bridger Sign Up

Re-design of the challenge page 

A/B Testing of the Profile Page

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